Evisu steps it up for the A/W ‘10 season with their new men’s sportswear label Evisu Genes. Along with their staple line of premium denims, this new collection marks a transition for Evisu becoming an all-encompassing lifestyle brand. As always, specific attention is paid to quality, craftsmanship and heritage. Creative director Scott Morrison who also founded Paper Denim and Ernest Sewn jeans, has overseen the strategic revamp of this iconic brand.
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